If you say, “It’ll never happen to me” think again.

Every day across the UK, businesses are affected by situations that can damage their hard-earned reputation.  High-profile cases like KFC running out of chicken are well documented.  These big brands have the luxury of big teams and big budgets to throw at campaigns to off-set negative publicity.

But what about smaller businesses that don’t have the resources (or need) to employ a dedicated crisis communications team to handle such situations? That's where Reputation Matters can help.

SMEs are not immune to the damaging effects of negative attention in the media and online.

What would you do if your business suddenly found itself in the spotlight and on the receiving end of public criticism? It can take years to build a reputation but only hours to destroy one.

Reputation Matters was set up over 25 years ago to help businesses handle a whole range of situations that threatened to damage their reputation and success.

Crisis management requires specialist expertise. Being on the receiving end of criticism can feel like a punch in the stomach, especially if it’s undeserved. Responding in haste when you’re emotionally charged is not always the best approach. We take the emotion away to provide responses that are appropriate to the situation, professional and always with your best interests at heart.

Dealing with a crisis or negative publicity can seem overwhelming, especially when you need to focus on running your business.  The expert team at Reputation Matters can help you minimise any damage to your reputation, leaving you free to focus on what you do best.

Types of scenario you might face

  • Customer complaints
  • Social media criticism
  • Negative press coverage
  • Malicious rumour mongering by competitors
  • Product recalls
  • Injury or death at work
  • Health & Safety issues
  • Trading Standards investigations
  • Director and staff misdemeanours
  • Disgruntled employees
  • Redundancies and other ‘bad’ news
  • Vocal community groups
bad news being typed in press various platforms for online reviews

These are just some of the situations we’ve helped manage on behalf of SMEs. Find out how it works by clicking here.