If you’ve been caught off guard by negative press articles or critical online content, you’ll know that awful feeling of frustration, anger and helplessness. The temptation to respond with a knee-jerk reaction is strong but ill-advised.
The best way to avoid being put into such a situation again is to have a crisis management plan in place. Such a plan will prove invaluable and bring clarity of decision making and action. It will save valuable time and help ensure your business reputation is protected.
Working closely with you and your colleagues, we’ll consider all the potential crises your business could face – some will be very real day-to-day threats, others will be events that are unlikely but just might happen.
We’ll then create a bespoke crisis handbook that contains a clear action plan, holding statements, tips for handling press and social media enquiries, communicating with employees, and much more. Everything, in short, that will enable you to react quickly, efficiently and appropriately to a wide number of potential situations.
It can be as top line or detailed as you feel is necessary.
If you already have a crisis management plan in place, when was the last time you reviewed it? If it’s more than a couple of years old, we strongly urge you to update it because not only will your business have changed but the protocols in this digital age will also have changed.
One of my co-directors was found guilty of drink driving. I was concerned that if it got out, we’d suffer from negative press and loss of business. As it happened, there was no backlash but being able to contact you and have some pre-prepared statements and letters ready was reassuring.
My business was facing a torrent of unfair criticism on Facebook. It stemmed from one negative post by an ex-employee and escalated like wild fire. Your level-headed, practical advice helped get the negative comments removed. Thank you from the bottom of my heart.
Your calm and steady approach was everything I needed when my business was being unfairly criticised in the national press. You stopped me from responding in haste, which I realise now, was the worst thing I could have done! Thank you, thank you, thank you.
I thought the problem would go away if I ignored it. It didn’t. I was reluctant to use you but can honestly say, your support and advice helped pull me back from the brink. Your patience, clarity of thought and advice were just what I needed to get me through the emotional roller coaster.