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About Reputation Matters

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Crisis communications expertise you can trust

For over three decades, Reputation Matters has been the trusted crisis communications partner for UK businesses facing their most challenging moments.

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Our story – Founded by crisis communications specialists with backgrounds in journalism, PR, and corporate communications, Reputation Matters was born from a simple observation.

Whilst large corporations have entire teams dedicated to managing reputational threats, smaller businesses can be left vulnerable and unprepared.

We’ve spent years as the official crisis communications provider for the Federation of Small Businesses’ 500,000 members, handling everything from minor social media issues to major national news stories. This position gave us unparalleled insight into the crisis communications challenges facing SMEs of all sizes.

What sets us apart

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Real experience, real results

We’re not theorists. Every member of our team has managed live crises, faced hostile journalists, and sailed through social media storms. We’ve drafted emergency statements at midnight, coached business owners through difficult interviews, and turned potential disasters into manageable situations.

Designed for SMEs

We understand you can’t afford to employ a full-time crisis team. That’s why we’ve pioneered a subscription-based model of support – making professional crisis management accessible to businesses of every size.

Alternatively, if you want URGENT and IMMEDIATE support for a crisis that’s already kicked-off, we will leap into action for a one-off, project fee.

Speed when it matters

In a crisis, every minute counts. Our rapid response protocol means we’re ready to act within hours, not days. Because waiting until Monday isn’t an option when your reputation is on the line.

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Our approach

We believe in:

  • Transparency
    Honest, clear communication that rebuilds trust
  • Readiness
    Being able to react quickly and effectively when a crisis strikes
  • Proportionality
    The appropriate response for your specific situation
  • Protection
    Safeguarding your reputation whilst managing the immediate crisis

Why choose Reputation Matters?

When you partner with us, you’re not just getting crisis support – you’re getting peace of mind. You’re getting decades of experience. You’re getting a team that understands the distinct stresses facing UK businesses.

Most importantly, you’re getting crisis comms protection you can afford.

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Case Studies

Whether you’re a family-run restaurant, a growing tech startup, or an established manufacturer, we’re here to protect what you’ve worked so hard to build.

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Testimonials

Your calm and steady approach was everything I needed when my business was being unfairly criticised in the national press. You stopped me from responding in haste, which I realise now, was the worst thing I could have done! Thank you, thank you, thank you.
I thought the problem would go away if I ignored it. It didn’t. I was reluctant to use you but can honestly say, your support and advice helped pull me back from the brink.
My business was facing a torrent of unfair criticism on Facebook. It stemmed from one negative post by an ex-employee and escalated like wild fire. Your level-headed, practical advice helped get the negative comments removed. Thank you from the bottom of my heart.
One of my co-directors was found guilty of drink driving. I was concerned that if it got out, we’d suffer from negative press and loss of business. As it happened, there was no backlash but being able to contact you and have some pre-prepared statements and letters ready was reassuring.